November 2014 – CRO with Josh Patrice

Every day, businesses are leaving money on the table by not having a well optimized website. Whether it’s increasing your audience, or more importantly, increasing your conversion rates, you need to know how to optimize your site for both users and machines. After all, you need to have visitors in order to convert them. This is where SEO & CRO converge.In this presentation, you’ll learn about tactics and tools that you can turn into an actionable plan. These will be presented through case studies and examples and will include, but not be limited to:

• Understanding the basics of User Psychology
• How to build basic Personas & Action Paths
• The importance of User Experience & Page Design
• Product Page Best Practices
• How to leverage analytics data
• Easy ways to improve Bounce Rate and Time on Site
• Using AIDA as part of your online marketing strategy
• Crafting effective Calls to Action
• Where to begin with A/B testing

Grab your tickets before Early Bird pricing ends on November 4th!

Speaker

Josh Patrice – Portent

Josh Patrice has spent his entire career in online marketing; starting in the summer of ’03 with early PPC & Paid Inclusion work. In the years to come, he became king of Portent’s search-nerds through his work in UX design, information architecture, CRO and SEO. Today, he educates clients and SEO experts on optimizing websites and funnels so search engines & users want to shout their URLs from the mountaintops.
Josh has worked with a multitude of different clients, from the small shops to the big boxes of B2C, lead-gen, and B2B. Every day he’s developing strategies to improve site ranking, performance, user engagement, and of course, conversion rates.