Please join us on Tuesday, October 17, in the Heritage Room at BridgePort BrewPub as we welcome Casey Markee, Founder of Media Wyse, who will be presenting “The Art of Storytelling: How to Create and Promote Epic Stories”. Note: This is one week later than our usual 2nd Tuesday. You will learn what makes GREAT brand stories and how to distribute them to attract and captivate an audience, and how great content, social, email, and blogger/media outreach work together to get businesses found, generate visibility, and convert bottom-line benefits! This presentation has a Skills Level of Beginner.
Here are Casey’s Slides from the presentation:
Synopsis
Creating stories that connect, excite, and move audiences through the sales funnel is not easy! Effective content attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. All too often, stories are lacking in interest to the prospective audience and they sit lonely, on the web.
In this presentation, attendees will learn what makes GREAT brand stories and how to distribute them to attract and captivate an audience. You’ll learn how great content, social, email, and blogger/media outreach work together to get businesses found, generate visibility, and convert bottom-line benefits!
Key Takeaways
Understand why people buy from brands and why business is ALL storytelling
Discover and identify the 12 main archetypes used in brand storytelling
Be introduced to Persona Marketing and find tools to make your own custom personas
See examples of companies doing GREAT storytelling to emulate
Every story needs an audience, see how to promote your brand story effectively
Learn the science of storytelling from hero to conflict to resolution
See how successful companies and brands work to make the customer the center of the story
Skills Level: Beginner
Speaker Bio
Casey Markee is the Founder of San Diego-based digital consultancy Media Wyse and the Lead SEO Consultant & Head of FastAnswer Support for the industry-leading SEO education site SearchEngineNews.com. Casey has over 17 years experience in the fields of SEO & Digital Marketing and has trained internet marketing teams on five different continents.
A noted speaker with credits including Pubcon, our own Searchfest (now Engage), SMX Advanced, State of Search, MN Search Summit and more, Casey has over 400+ published bylines and is co-author of the Unfair Advantage Book to Winning the Search Engine Wars currently on its 250th+ edition and the OLDEST continuously updated SEO how-to guide in the world. Download it for free at SearchEngineBook.com.
When Casey isn’t doing SEO he spends his day wrangling his wife, two kids, three dogs, two cats and assorted horses at his home in the San Diego Country Estates in CA. He’s a craft beer enthusiast and is only here in Portland to expand his palette. The talk is an added benefit.
Follow Casey on Twitter at @MediaWyse.
Date and Time
Tuesday, October 17, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don’t forget about Uber and Lyft!
Robert Frost was the Director of Events for SEMpdx from 2014 to 2022. He has over 15 years of experience in digital marketing, with a focus on Paid Media across many verticals, and over 20 years of management experience. Robert is currently the Director of Professional Services at Odysys, a SaaS provider for the hospitality industry. He is also the founder and principal of RPerro Media, where he consults with small businesses on their digital marketing initiatives. Robert was previously the Director of Media Operations at Ethology, a full-service digital agency, and also served as the General Manager of Ethology’s Portland office.
Outside of digital marketing, Robert is an avid wine enthusiast, foodie, and fitness fanatic, and can often be found wine tasting, checking out the city’s amazing restaurant scene, in the gym, or running on Portland’s beautiful riverfront and woodland trails.