October 13, 2020 - with Henry Schuck

Please join SEMpdx on Tuesday, October 13, at 1:00pm on Zoom (download here) as we welcome Henry Schuck, Founder, CEO and Chairman of ZoomInfo, who will be presenting “Top 10 Marketing Mistakes We Made Growing ZoomInfo”.

Synopsis

Everyone makes mistakes—even the smartest business leaders in the world. What truly defines success is learning from your mistakes—and the mistakes of others—to avoid repeating history.

ZoomInfo founder and CEO Henry Schuck shares a look under the hood of ZoomInfo marketing strategy. Henry discusses what it was really like… the good, the bad, and most of all, the ugly. He reflects on where he went wrong, what he would do differently, and why he’ll never make those same mistakes again.

Prepare yourself for insights that will have you running back to your marketing team ready to nip a potential mistake in the bud—before it’s too late.

In this session, you’ll learn about his mistakes surrounding:

Brand Promotions/Launches
Deliverability
Campaign Attribution
Much, much more!
Skills Level: Everyone

Speaker Bio

Henry Schuck is the Founder, Chief Executive Officer, and Chairman of ZoomInfo (formerly known as DiscoverOrg), a leading go-to-market intelligence solution for more than 16,000 companies worldwide. He founded the company in his law school apartment in 2007, and, after six acquisitions, took ZoomInfo public in June 2020.

Henry was previously the VP of Research & Marketing at iProfile, a sales intelligence firm focused on the IT market. Henry is a cum laude with honors graduate of the University of Nevada, Las Vegas with a B.S. in Business Administration and a second B.S. in Hospital Administration, and holds a J.D., cum laude, from The Ohio State University Moritz College of Law. Henry was named to Fortune’s “40 Under 40” Class of 2020 list.