Please join us on Tuesday, November 14, in the Heritage Room at BridgePort BrewPub as we welcome Caitlin Halpert, Senior Director of Client Services at 3Q Digital, who will be presenting “When NOT to Test: Ad Copy Testing in Google, Bing, & Facebook”. You will learn what’s required for a statistically valid A/B test on Google, Bing, and Facebook and suggest testing alternatives geared toward driving the best possible results, not just learning for learning’s sake. This presentation has a Skills Level of Intermediate to Advanced. Powered by Wild Apricot Membership Software
Robert Frost was the Director of Events for SEMpdx from 2014 to 2022. He has over 15 years of experience in digital marketing, with a focus on Paid Media across many verticals, and over 20 years of management experience. Robert is currently the Director of Professional Services at Odysys, a SaaS provider for the hospitality industry. He is also the founder and principal of RPerro Media, where he consults with small businesses on their digital marketing initiatives. Robert was previously the Director of Media Operations at Ethology, a full-service digital agency, and also served as the General Manager of Ethology’s Portland office.
Outside of digital marketing, Robert is an avid wine enthusiast, foodie, and fitness fanatic, and can often be found wine tasting, checking out the city’s amazing restaurant scene, in the gym, or running on Portland’s beautiful riverfront and woodland trails.