September 2014 – Back to School with SEMpdx

As we do most of the time,  we are meeting on the second Tuesday of the month, with networking from 5 to 7, we’ll have an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!

 

About the Presentation

Our 3-speaker panel will help get you back into the swing of things after the lazy days of summer. Go “Back to School” with the latest SEO, social media and PPC trends and developments.

Date & Time

Tuesday, September 9th, 2014
5:00 pm to 7:00 pm. Presentations start at 5:30 pm.

Location:

BridgePort Brew Pub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR  97209

Parking & Transit:
There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).

Speakers:

Ryan Campbell – Add3 –   

Bio:
Ryan’s SEM career began in Hood River where he worked as in-house e-Commerce manager for an online retailer. Ryan then moved on to another in-house role at a software company based in Eugene where he used his skills in PPC, SEO & affiliate marketing to drive double-digit increases in online sales.

Ryan now brings that diverse online marketing background and expertise in search engine marketing to Add3. Ryan is responsible for managing several of our highest priority clients. Ryan enjoys mountain biking, and spending time with his family.

Session Topic:
AdWords and Bing were busy this summer. Come and learn about what’s new and what actions you need to take to adapt to these changes, including: AdWords keyword matching settings, Google Shopping, Bing user interface, and enhanced for Bing.

Scott Fish – 32* digital –   

Bio:
Scott Fish has worked with clients from all over the world for over 14 years, managing SEO and digital marketing strategies and creating strong client and agency relationships.  He has worked with Luxury and Destination hotels across the world, including the Inn By The Sea in Cape Elizabeth, Maine and Timberline Lodge.  Brands needing to command consumers attention such as NEC, Shwood, and The Oregon Clinic have worked with our team.   Our mission is to bring high-level strategic thinking to organizations that have a drive for understanding and acting on data in an efficient an educational way.

Session Topic:
Organizations know the importance of having a strong SEO presence and there are many teams of people that can contribute to an organization’s success.  We will explore the different ways that IT, HR, Marketing, Sales, Customer Service departments, and C-Level Executives can work together to create, curate, and promote content in the spirit of creating a stronger SEO Presence.

Devan Brown – Anvil Media, Inc. –   

Bio:
Devan brings 6 years of experience in audience research and social media to the Anvil team.  She has helped create lasting digital experiences for numerous brands, including Old Spice, Wieden+Kennedy, Microsoft, Xbox, and Internet Explorer.  She grew up in Walla Walla, Washington, so naturally, her two favorite things in the world are wine and onions.

Session Topic: 
Social media trends change faster than any other digital marketing tactic alive today, and the past year has stayed in line with the quick footed pace.  Let’s take a step back and assess what’s a fleeting trend, what’s here to stay, and what changes you need to make to keep your search, social, and content link strong.

Win a free pass to Bend WebCAM or ClickZ Live Chicago

Bring your business cards! We’re holding a business card drawing for a Pass to Bend WebCAM and a Platinum Pass to ClickZ Live Chicago (Formerly SES Conference & Expo)!  Bend WebCAM is October 13-14 in Bend, Oregon (of course).  Check out the great speaker line up and register through Sept. 11 and save $199!  ClickZ Live Chicago is Nov. 3-6 in the windy city. Conference pass prizes given away separately. You must attend the event in order to enter to win this great door prize.