February 9, 2021 - Local SEO with Andrew Shotland

E-A-T Local: How Expertise, Authority & Trust factors influence Local SEO rankings, presented by Andrew Shotland of Local SEO Guide.

Please join SEMpdx on Tuesday, February 9, at 11:00am PST on Zoom (download here) as we welcome Andrew Shotland from Local SEO Guide, who will be presenting “Local SEO”.

Synopsis

SEO’s have been talking about Expertise, Authority, & Trust as the key to organic rankings for years. Over the past 5 years, Google SERPs have become increasingly localized. Local SEO Guide’s monster Local SEO Ranking Factors studies showed that the large amount of overlap between the Organic and Local algorithms. If E-A-T is critical to “Organic”, it only makes sense that it would be critical to “Local.” In this session, Andrew will illustrate how E-A-T factors influence local rankings and how you can use them. Using Local SEO Guide’s 15+ years of experience working with multi-location brands, SMB agencies and local marketplaces of all sizes, Andrew will provide actionable insights into how to approach Local SEO in 2021 and beyond.

Key Takeaways:

How multi-location brands can create a system to use data to find high value local SEO targets
How to structure a website to effectively target local searches
How marketplaces and brands without a physical location can play in the local organic game
Skills Level: Everyone

Speaker Bio

Andrew is CEO of LocalSEOGuide.com a leading SEO consultancy with a specialty in Multi-Location & Enterprise SEO for 10+ years.

Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals.

Andrew has over 20 years of experience in the Internet. He was a founding member of NBC’s Internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.