I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the text, I ranked clients’ websites on popular search...
Most brands have a meaningful presence on social media, yet challenges remain. New and evolving social media platforms continually challenge marketers to stay relevant. Beyond the “Big 6” social platforms (Facebook, Instagram, Pinterest,...
For many, 2020 was one big dumpster fire after another: COVID-19, racial injustice, unemployment, business closures and misinformation campaigns. Despite the challenges, many brands, social platforms and marketing strategies thrived. This article...
At Anvil we continue to be optimistic about the future, especially 2021. Each year since 2004, we’ve developed digital marketing predictions based on trends we see or believe will emerge in the following year. For reference, we advise you not...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in Seattle, Portland and most recently Charlotte. The strategic reason to present on the topic of...
The reputation economy is alive and well in 2019. Brands big and small, from retailers and service providers to manufacturers are impacted by online reviews. As a result, companies must be proactive and disciplined about managing online reviews to...
As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for...
[caption id="attachment_14025" align="alignnone" width="300"] Social media + Search engine optimization = success[/caption] In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media...
A few weeks ago, I was connected to Anna Song, an investigative reporter and anchorperson at KATU. She was looking for an expert in the dark arts of online reputation management. With a decade or more of related experience, I fit the bill and we...