Speaker: Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital Title: SGE, New Features in Google Search & How to Respond. Description: Learn the latest developments related to Google's SGE (Search Generative...
Speaker: Rachel Heseltine, Vice President of Consumer Growth, Trader Interactive Title: "It's coming from inside the business!" Lessons from an experienced in-house marketer Description: When things can go wrong, they will go wrong, and...
Speaker: Ruth Burr Reedy, Vice President of Strategy, UpBuild Title: How to Stop Worrying and Love GA4 Description: Google Analytics 4 is here, and if you’re like most marketers, you’re not thrilled by the switch. The most successful...
Speaker: Frederick Vallaeys, CEO & C0-Founder, Optymyzr Title: How to use GPT to do PPC better and faster Description: Writing compelling, must-click ads was until recently one of the last things in PPC that couldn't be automated. But...
Speaker: Lauren Teague, Digital Strategist Title: Amplify and Atomize: Use AI to Turn a Single Idea into a Month's Worth of Content Description: Join content strategist and podcast host Lauren Teague for a dive into harnessing the power of...
Speaker: Marty Weintraub, Founder & Business Author Aimclear® Marketing Agency Title: AI-enhanced B2B & B2B2C Dossier Marketing: Using Sales Navigator, LinkedIn, & Badass Automation to Crush Sales & Community- On a Shoestring...
Speaker: Rand Fishkin, CoFounder & CEO SparkToro Title: The End of Marketing Attribution Description: For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that...
On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...
For many, 2020 was one big dumpster fire after another: COVID-19, racial injustice, unemployment, business closures and misinformation campaigns. Despite the challenges, many brands, social platforms and marketing strategies thrived. This article...
As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in Seattle, Portland and most recently Charlotte. The strategic reason to present on the topic of...