What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that wasn’t enough of a challenge for publishers, agencies and advertisers, ad blockers...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in Seattle, Portland and most recently Charlotte. The strategic reason to present on the topic of...
Please join us on Tuesday, November 8, in the Heritage Room at BridgePort BrewPub as we welcome Susan Wenograd, Partner at Five Mill, Inc., who will be presenting: Drinking From the Demographic Firehose: How to Succeed With Facebook Ads. Powered...
Logging into Facebook this morning I was greeted by the face of Todd Mintz, hawking Canadian club whisky to me in the form of a sponsored advertisement. If it were not for me noticing the word "sponsored" on the right I would've thought it was a...
SEOmoz Website Social Media Marketing vs. Viral Marketing. Creating profiles on Web 2.0 sites vs. Linkerati - Targeted Content, Building friends & relationships in blogoshphers vs. Digg etc. SMM can rule the SERPS, control the brank, get...