What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
When Larry & Sergey launched Google in 1998, they had no idea their fledgling company would become a global sensation and even become a verb found in the dictionary. Today, it’s difficult to avoid the behemoth’s extensive reach in your daily...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
SMX Advanced in Seattle was held June 3rd and 4th, and just like last year, I thought it was an excellent show. Even though I took copious notes, rather than recap all the sessions, which has already been done so well by many others, I thought I...
Link building has changed forever as we know it, and it's time to either adapt to the new relevance, or flounder at the bottom of the SERPS. When I first started offering search marketing services, I would guarantee a certain number of links per...
The Google Toolbar PageRank update has officially taken place. The total time between full updates was a new record at 179 days, which is nearly 6 months. Can you believe it? There is no debate as to whether or not it's actually happened, and...