2022 Digital Marketing Predictions: The Multicultural Web 3.0 OTT DTC sCommerce First-Party Data Metaverse is MUM

What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...

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2020 Digital Marketing Highlights: A Year in Review

For many, 2020 was one big dumpster fire after another: COVID-19, racial injustice, unemployment, business closures and misinformation campaigns. Despite the challenges, many brands, social platforms and marketing strategies thrived. This article...

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2020 Digital Marketing Predictions from Anvil Media

Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...

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Influencer Marketing Strategy Best Practices, Tips and Trends

I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among...

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