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2020 Digital Marketing Predictions from Anvil Media

Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...

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10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement

Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take...

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10 Factors to a Successful Company Launch via Paid and Organic Search Marketing

I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to...

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7 Steps to Leverage Social Media to Increase Search Engine Visibility

[caption id="attachment_14025" align="alignnone" width="300"] Social media + Search engine optimization = success[/caption] In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media...

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Five Steps to Generate Search Engine Visibility, Authority and Quality Links via Public Relations

While some search engine marketers may have a fundamental understanding of public relations (PR) tools and tactics like press release optimization, many lack the sophistication or experience to truly leverage the power of PR to generate quality...

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SMX Advanced 2008 – Top 10 Nuggets of Knowledge

SMX Advanced in Seattle was held June 3rd and 4th, and just like last year, I thought it was an excellent show. Even though I took copious notes, rather than recap all the sessions, which has already been done so well by many others, I thought I...

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