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Digital Summit Seattle Conference Highlights: Day 2

Posted on February 27, 2019 by Kent Lewis

The second day of the Digital Summit Seattle built on the momentum of day one, which I covered in a previous post. As a veteran digital marketer since 1996, it can be tough to maintain interest or gain new insights, but Digital Summit delivered on...

Five Steps to Generate Search Engine Visibility, Authority and Quality Links via Public Relations

Posted on February 20, 2013 (January 14, 2015) by Kent Lewis

While some search engine marketers may have a fundamental understanding of public relations (PR) tools and tactics like press release optimization, many lack the sophistication or experience to truly leverage the power of PR to generate quality...