What can we learn from the Bad Boys of marketing?
What works in the “get rich quick” and “get in shape” markets?
How can you apply those tactics in B2B and other brand-sensitive campaigns?
We call them affiliate marketers and infopreneurs, and they sell everything from nutritional supplements to “How to” guides. Some of them cross the line of propriety and legality. These guys test the hell out of their online marketing, and they know what works and what doesn’t.
What can we learn from them that applies to more conservative businesses and brands?
Brian Massey has studied the heady marketers and has summarized the key components of their landing pages – pages that convert at very high levels.
Join SEMpdx and our co-sponsor, Online Marketing Summit as we explore the techniques of these “Bad Boys of Online Marketing” to learn how we might improve our own online landing pages.
When?
It WAS on Tuesday November 30th 2010
10:00am to 11:00 am PST
(Download the archive below)
Who?
Presenter – Brian Massey – The Conversion Scientist
Moderator – Scott Hendison – SEO Automatic
Presenter Bio:
Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes.
A veteran of more than 15 years, Brian began by developing open source marketing automation systems for companies seeking to build their online channels.
Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA’s Converge Conference.
He has developed training curriculum for professional organizations such as the Direct Marketing Association and Webmaster World.
Brian is the author of the The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Download the presentation
Online Marketing Summit has made it available through Webex, but we can’t embed it here. You have to go through their registration process, and download it.
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This was a stimulating webinar this morning. Thank you. Enjoyed it. Where will it be posted?
I’m glad you enjoyed it, and we’ll likely put it right here on this post, just as soon as it’s made available to us…
Ugh, I missed it! Is there a recorded copy of it somewhere I can watch?
We’re still waiting, but yes it will be here, and it will be announced in our newsletter too…
Are you putting it on your facebook wall? I’ll like you guys but please don’t disappoint!
Your link above is broken (where you say this: “Download the presentation – Online Marketing Summit has made it available through Webex, but we can’t embed it here. You have to GO THROUGH THEIR REGISTRATION PROCESS, AND DOWNLOAD IT.”)
Whoops – I assume you were able to figure it out and download? Thanks – I’ve now fixed the link…
Yep, I was able to dig out the appropriate string from the previous URL. Thanks for the quick fix.
Listened/watched it and it was great. Lots of very good incites. I think the trick of it using it but making it seem like its not in effect.